Most franchisors track leads. Some track discovery calls. Even fewer people understand the single most important number: Franchise award rate. Because creating inquiries is one thing. The actual growth forecasting is when you…
Generating domestic franchise leads is one thing. Scaling internationally is another. A lot of brandsHis assumption is: his lead generation strategy can literally be copy in foreign countries. Same funnel. Same ads. Same…
How many times have we heard the statement that most franchise brands do not have a lead generation problem? They struggle to convert them. A prospect fills out a form. Interest is high….
Bad ads rarely lose leads – at least not for franchise brands. They lose them because of what follows the lead say. Slow replies. Missed follow-ups. Inconsistent communication. That’s where the debate starts:…
Franchise funnels tend to be egocentric when it comes to relaying information. Hide the price. Hide the details. You could tell prospects to book a call to learn more. The intention is simple:…
Most franchisors track leads. Fewer track what happens next. That is also because the real traffic gap in most franchise funnels does not come from that. That happens in between inquiry and conversation….
The truth is that most franchisors don’t fail at lead generation because they are not trying. They get it wrong because they are going by the wrong premises. Several myths are repeated so…
However, not every franchise opportunity attracts the same type of buyer. Some bring in volume. Others bring in quality. It is the latter that semi-passive franchise models typically do. And it’s not by…
Franchisors don’t have a lead problem, most of the time. They have a system problem. Leads are coming in. Budgets are being spent. But conversions are inconsistent. But as you go deeper, the…
Most franchisors ask: “Should we advertise nationally or target local markets? Sounds like a tactical move. But it’s a strategy decision, really. Because the platforms you run your campaigns on change: The type…