A CRM is more than just a contact database. For franchise brands, it has to be the system connecting marketing and sales, follow-up, qualification and awards of franchises. Leads come from many sources….
The majority of franchise brands miss leads due to the buyer not being interested. Weak process post-inquiry leading to lost leads. A prospect fills out a form. The lead enters the system. Then…
Number of years in research: Franchise lead generation has evolved a lot in the last 10+ years. Channels have changed. Buyer behavior has changed. Costs have changed. Follow-up expectations have changed. However, one…
Franchise brands do not waste money, because most are simply not spending enough. They waste money because they are spending without a proper system. Ads are running. Leads are coming in. Reports look…
One of the biggest mistakes that new franchise brands make is treating all territories equally. They aren’t. Some markets award faster. Some produce stronger franchisees. Some provide more optimal unit economics in terms…
Franchisors have a record of where leads originate. Facebook. Google. SEO. Portals. Referrals. LinkedIn. But the real question is not: Which source or lead generation source or channel generated the most leads? The…
Most franchisors want faster decisions. A lead comes in. They book a call. They seem interested. Then the process slows down. Weeks pass. Questions continue. Momentum fades. Initially, it may come across as…
For as long as there have been franchises, franchise development has relied on people. Relationships. Trust. Follow-up. Strong conversations. That will not change. Franchisors have been rapidly changing how they gain leads, qualify…
Franchisors too have seen the same: So deals that were done in a couple of months take much longer. Discovery calls happen. Follow-ups continue. Interest remains high. Yet decisions move slower. You would…
Most brands react by looking at marketing when franchise growth comes to a halt. They blame: lead volume ad performance CPL traffic quality Yet the real issue often preceded even a single ad….