Franchises do not scale from one channel alone. Most franchise brands are multi-channel scaled ─ that tends to be the norm, and yet about 5 years ago, if you were reading this article…
Larger franchise brands operate under the (false) assumption that they have a lead generation problem. In reality, many have a: lead management problem. Leads come in. Forms get submitted. Interest exists. However, this…
Franchise buyers do not jump-in with both feet; they make their decisions over a period of time. They research. Compare opportunities. Delay conversations. Think about risk. And even when the interest is there,…
Most franchise brands generate leads. Top-performing brands generate: better results from the same leads. That’s the real difference. It is largely because franchise development rarely hinges upon being able to grow the number…
Most franchisors assume the horrible sales results is due to lousy leads. But that’s not always true. Most of the time, these leads are qualified. The real problem happens later: the sales process…
Franchisors believe buyers are asking one question: “How much does it cost?” However, serious buyers with new franchises are asking an even more fundamental question: “What is my return?” And we train you…
Most franchisors track leads. Some track discovery calls. Even fewer people understand the single most important number: Franchise award rate. Because creating inquiries is one thing. The actual growth forecasting is when you…
Generating domestic franchise leads is one thing. Scaling internationally is another. A lot of brandsHis assumption is: his lead generation strategy can literally be copy in foreign countries. Same funnel. Same ads. Same…
How many times have we heard the statement that most franchise brands do not have a lead generation problem? They struggle to convert them. A prospect fills out a form. Interest is high….
Bad ads rarely lose leads – at least not for franchise brands. They lose them because of what follows the lead say. Slow replies. Missed follow-ups. Inconsistent communication. That’s where the debate starts:…