Franchise funnels tend to be egocentric when it comes to relaying information. Hide the price. Hide the details. You could tell prospects to book a call to learn more. The intention is simple:…
Most franchisors track leads. Fewer track what happens next. That is also because the real traffic gap in most franchise funnels does not come from that. That happens in between inquiry and conversation….
The truth is that most franchisors don’t fail at lead generation because they are not trying. They get it wrong because they are going by the wrong premises. Several myths are repeated so…
However, not every franchise opportunity attracts the same type of buyer. Some bring in volume. Others bring in quality. It is the latter that semi-passive franchise models typically do. And it’s not by…
Franchisors don’t have a lead problem, most of the time. They have a system problem. Leads are coming in. Budgets are being spent. But conversions are inconsistent. But as you go deeper, the…
Most franchisors ask: “Should we advertise nationally or target local markets? Sounds like a tactical move. But it’s a strategy decision, really. Because the platforms you run your campaigns on change: The type…
Most franchise brands don’t squander leads due to poor marketing. They lose them due to slow or inconsistent follow up. Someone fills out a form. Hours pass. Sometimes days. By that time the…
Predictably, most franchise funnels are the same. Traffic → Landing page → Form → Lead Simple. But not necessarily well — at least, not for high-ticket franchise opportunities. Because when you’re asking for…
Most franchisors use franchise portals. It seems like the easiest choice. List the brand. Get visibility. Receive leads. But the real question isn’t: “How many leads are we bringing in?” It’s: “What is…
Most franchisors track leads. Few track what actually matters: How many leads become a signed deal. Because the volume in franchise sales can be deceiving. 100 leads doesn’t equal 100 opportunities. And 10…