Facebook (now Meta) remains one of the most effective channels for franchise lead generation—even as algorithm changes and privacy shifts redefine best practices. But what used to work isn’t what works now. The…
Most franchise lead generation doesn’t fail because of targeting, traffic, or budget. It fails because of the offer. In 2026, franchise buyers are more informed, more selective, and far less impressed by generic…
Most franchisors believe their biggest challenge is getting more franchise leads. In reality, the bigger problem is what happens after the lead comes in. Across franchise systems, an estimated 78% of franchise leads…
In 2026, the most sophisticated franchise brands are no longer asking, “How many leads did we get?” They’re asking: “What does it cost to reliably award franchises across an entire territory?” That distinction…